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| Press Sample.  All opinions are my own. | 
Hello, Fireflies!
I keep most makeup much longer 
than the "rules" say to.  I'm not a germaphobe, and I'm not tossing anything until it no longer pleases me to keep it.  Or it smells funny.
...but,
 mascara is a little different.  My mom always harped on me to throw 
away my mascaras after 30 days, and sometimes I did, and sometimes I 
didn't.  But, they definitely have a shelf-life - old mascaras are 
teeming with bacteria, they dry out, get flaky or clumpy, and just look 
bad.  They are the one makeup product I will admit that needs to be 
replaced on a regular basis - which is why a mascara subscription like 
Bellimisa makes sense.