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| Press Sample. All opinions are my own. |
I keep most makeup much longer than the "rules" say to. I'm not a germaphobe, and I'm not tossing anything until it no longer pleases me to keep it. Or it smells funny.
...but, mascara is a little different. My mom always harped on me to throw away my mascaras after 30 days, and sometimes I did, and sometimes I didn't. But, they definitely have a shelf-life - old mascaras are teeming with bacteria, they dry out, get flaky or clumpy, and just look bad. They are the one makeup product I will admit that needs to be replaced on a regular basis - which is why a mascara subscription like Bellimisa makes sense.
