|Press Sample. All opinions are my own.|
I keep most makeup much longer than the "rules" say to. I'm not a germaphobe, and I'm not tossing anything until it no longer pleases me to keep it. Or it smells funny.
...but, mascara is a little different. My mom always harped on me to throw away my mascaras after 30 days, and sometimes I did, and sometimes I didn't. But, they definitely have a shelf-life - old mascaras are teeming with bacteria, they dry out, get flaky or clumpy, and just look bad. They are the one makeup product I will admit that needs to be replaced on a regular basis - which is why a mascara subscription like Bellimisa makes sense.
Debbie George started this process about 15 years ago, when she learned that her skin conditions were exacerbated by all the chemicals her skin was absorbing from her makeup. She knew then that she wanted to make products that were free from nasties like parabens, DEA/TEA, propylene glycol, and harmful preservatives.
She wanted this makeup to be made from better ingredients (like Vitamin E and Peptides), be cruelty-free, look beautiful all day long, be convenient to buy, and not break the bank. And, she did it.
|Even behind my glasses, the magic of mascara makes my eyes look more defined and open.|